http://therafflesite.com Advice on starting a raffle and effective raffle advertising. Thu, 19 Mar 2009 13:39:21 +0000 http://backend.userland.com/rss092 en Promoting your raffle online is great but you've got to make a huge effort locally as well. Before you set out to sell those tickets take a look at a few tips to make it a bit easier... - Focus your sales at first on any and all community "leaders" in ... http://therafflesite.com/2009/01/selling-tickets-locally/ I'm sure your organization has some sort of mailing list for members and donors. Could be either a traditional snail-mail list or an email list, or both, but it's got something, right? Your organization uses this list to keep in touch with members or supporters and lets them know when ... http://therafflesite.com/2008/12/make-a-raffle-mailing-list/ Unless you've been living under a rock since early 2004 you've probably at least heard of Facebook.com. This is a free site that makes it easy to connect to not only friends but also other people who share your same interests. It's free, it's easy and it's effective.The 100 million+ ... http://therafflesite.com/2008/11/using-facebook-to-spread-the-word/ When you make the decision to jump into the world wide web world your very first consideration is choosing a domain name. This is simply going to be the name of your website and costs less than $10 a year. Not bad, eh? For the purpose of a raffle site ... http://therafflesite.com/2008/10/choosing-a-domain-name/ Even if your organization has its own website the benefits of creating and maintaining a separate stand alone site just for your fund raising raffle are huge. The cost is minimal, learning to put up a simple site is pretty easy and fun to learn and it can dramatically increase ... http://therafflesite.com/2008/10/why-you-need-a-seperate-raffle-site/ Using a "shotgun" approach when choosing keywords can be a huge mistake. You've got to fight the urge to pick dozens of keywords for your ad. Unlike some other forms of advertising you want your raffle PPC ad's to show up only to those people who are looking to buy ... http://therafflesite.com/2008/10/choosing-keywords-for-your-ppc/ [caption id="attachment_250" align="alignright" width="139" caption="Pay Per Click for Dummies"][/caption] When choosing keywords for your PPC campaign you've got to keep in mind that you are, in some way, trying to read your potential customers (aka ticket buyers) minds. You are looking to choose those keywords that directly relate to what you ... http://therafflesite.com/2008/10/keywords-can-drive-you-nuts/ It's free. It has a pretty simple name. A basic layout without fancy graphics, movies or pictures. When you visit the site for the first time and look at the home page you won't be "blown away" in any sense. In fact you may just skip on to something else. ... http://therafflesite.com/2008/10/spread-the-word-about-your-nonprofit-organization/ With everything going on in your organization your website is probably going through changes on a daily or weekly basis. New articles, projects, stories, personnel changes and so on get added or removed. With all those changes it is very easy to break links on the site and not realize ... http://therafflesite.com/2008/10/broken-links-are-lost-sales/ The biggest "secret" to pay per click marketing is stunningly simple yet, until I learned about it, for some reason it never occurred to me. By using this very simple method I've been able to significantly improve the results and conversions from my PPC marketing campaigns . So you know what ... http://therafflesite.com/2008/10/the-pay-per-click-trick-to-saving-money-and-driving-sales/