Pay Per Click Advertising for Raffles

Using a “shotgun” approach when choosing keywords can be a huge mistake. You’ve got to fight the urge to pick dozens of keywords for your ad. Unlike some other forms of advertising you want your raffle PPC ad’s to show up only to those people who are looking to buy a raffle ticket or are [...]

When choosing keywords for your PPC campaign you’ve got to keep in mind that you are, in some way, trying to read your potential customers (aka ticket buyers) minds. You are looking to choose those keywords that directly relate to what you are trying to accomplish.

The biggest “secret” to pay per click marketing is stunningly simple yet, until I learned about it, for some reason it never occurred to me. By using this very simple method I’ve been able to significantly improve the results and conversions from my PPC marketing campaigns .

Now that you’ve got the basic idea on what PPC advertising is it’s time to get you started on your own ad. The thing about Adwords is that it works. In my experience people will click on the ads and it will get them to your website.

PPC costs money (PPC = PAY per click advertising) and you can, of course, spend as much as you want. To get the most out of your PPC campaign, and ultimatly sell more raffle tickets, you’ve got to set it up right, monitor the effectiveness of the ads and adjust when necessary.